BillGrady.com

Those Apple Ads

Posted by Bill under News

First off, I enjoy all three of the major computer OS flavors, so don’t leave a comment saying that I don’t know what I’m talking about.

It’s pretty amusing how the “I’m A Mac, I’m A PC” ads from Apple have backfired, and I am very surprised where some of the negative comments are originating. Mark Frauenfelder at BoingBoing (usually a pro-Mac venue) posted that he agrees with the pro-Windows crowd that the ads are mean-spirited and people will choose to associate themselves with the uptight PC guy (the really very funny John Hodgman) instead of the laid-back Mac guy (the not-quite-as-funny Justin Long).

The thing that all the haterz don’t get is that Apple isn’t suggesting that you’re to align yourself with either of these two characters; PC and Mac aren’t there to represent the user base of each OS, they’re personifications of the computers and the software on those computers.

It’s easy to understand how the general public could get confused with the anthropomorphization of a computer, and even easier to understand how they couldn’t swallow and digest the decades-long battle between Apple and Microsoft, but the collective whining of tech-savvy bloggers going on about the alleged smugness of the OSX crowd makes me just shake my head.

Smugly, I might add.